I Went to Amazon’s First Salon, Virtually Dyed My Hair Pink: Photos

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The salon is known for its augmented-reality app, which let me experiment with different hairstyles and colors through a screen before I chose the look I wanted.

First off, I virtually dyed my hair pink. I was impressed at how real it looked around my roots.

Then I went for platinum blonde — this looked less natural around my face.

There was also the option for an ombré look. This was less subtle and hard to see in the screen because of the reflection.

Finally, I tried purple but decided to stick with my natural color. I was too nervous about how different the actual dye would look compared with the color on the AR app.

The salon is based in east London, an area that has become more gentrified over the years and is popular with hipsters. The hairdressers told me the salon is well placed because locals are more likely to experiment with unusual hairstyles.

The hairdresser took me over to the sink to wash my hair. The salon even had its own branded towels.

I sat in a chair while the hairdresser told me about my hair type and how I should be applying products.

Behind me was a range of products, including shampoos and hair straighteners, which customers can buy from Amazon.

Customers can use their smartphone to scan a QR code next to a product they want. This takes them to the Amazon page where they can order the product and get it delivered to their home.

I Went to Amazon’s First Salon, Virtually Dyed My Hair Pink: Photos

The salon is known for its augmented-reality app, which let me experiment with different hairstyles and colors through a screen before I chose the look I wanted.

First off, I virtually dyed my hair pink. I was impressed at how real it looked around my roots.

Then I went for platinum blonde — this looked less natural around my face.

There was also the option for an ombré look. This was less subtle and hard to see in the screen because of the reflection.

Finally, I tried purple but decided to stick with my natural color. I was too nervous about how different the actual dye would look compared with the color on the AR app.

The salon is based in east London, an area that has become more gentrified over the years and is popular with hipsters. The hairdressers told me the salon is well placed because locals are more likely to experiment with unusual hairstyles.

The hairdresser took me over to the sink to wash my hair. The salon even had its own branded towels.

I sat in a chair while the hairdresser told me about my hair type and how I should be applying products.

Behind me was a range of products, including shampoos and hair straighteners, which customers can buy from Amazon.

Customers can use their smartphone to scan a QR code next to a product they want. This takes them to the Amazon page where they can order the product and get it delivered to their home.

The salon is known for its augmented-reality app, which let me experiment with different hairstyles and colors through a screen before I chose the look I wanted.

First off, I virtually dyed my hair pink. I was impressed at how real it looked around my roots.

Then I went for platinum blonde — this looked less natural around my face.

There was also the option for an ombré look. This was less subtle and hard to see in the screen because of the reflection.

Finally, I tried purple but decided to stick with my natural color. I was too nervous about how different the actual dye would look compared with the color on the AR app.

The salon is based in east London, an area that has become more gentrified over the years and is popular with hipsters. The hairdressers told me the salon is well placed because locals are more likely to experiment with unusual hairstyles.

The hairdresser took me over to the sink to wash my hair. The salon even had its own branded towels.

I sat in a chair while the hairdresser told me about my hair type and how I should be applying products.

Behind me was a range of products, including shampoos and hair straighteners, which customers can buy from Amazon.

Customers can use their smartphone to scan a QR code next to a product they want. This takes them to the Amazon page where they can order the product and get it delivered to their home.