I Went to Amazon’s First Salon, Virtually Dyed My Hair Pink: Photos

Andrew M. Santos

The salon is known for its augmented-reality app, which let me experiment with different hairstyles and colors through a screen before I chose the look I wanted.



Insider/Kate Duffy


First off, I virtually dyed my hair pink. I was impressed at how real it looked around my roots.

Selfie of hair color in Amazon's augmented-reality app



Insider/Kate Duffy


Then I went for platinum blonde — this looked less natural around my face.

Selfie of hair color in Amazon's augmented-reality app



Insider/Kate Duffy


There was also the option for an ombré look. This was less subtle and hard to see in the screen because of the reflection.

Selfie of hair color in Amazon's augmented-reality app



Insider/Kate Duffy


Finally, I tried purple but decided to stick with my natural color. I was too nervous about how different the actual dye would look compared with the color on the AR app.

Selfie of hair color in Amazon's augmented-reality app



Insider/Kate Duffy


The hairdresser took me over to the sink to wash my hair. The salon even had its own branded towels.

Hair washing seat in Amazon Salon



Insider/Kate Duffy


I sat in a chair while the hairdresser told me about my hair type and how I should be applying products.

Selfie in mirror at hair salon



Insider/Kate Duffy


Behind me was a range of products, including shampoos and hair straighteners, which customers can buy from Amazon.

Hair products in Amazon Salon



Insider/Kate Duffy


Customers can use their smartphone to scan a QR code next to a product they want. This takes them to the Amazon page where they can order the product and get it delivered to their home.

Hair products in Amazon Salon



Insider/Kate Duffy


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