Long Live Fashion! Even without context, it’s a mantra that we can all live by, that’s for sure. It is, however, also the brand new slogan of fashion’s favourite online resale community. Yes, that’s right: Vestiaire Collective! More than a exclamation of a deep-seated love for fashion, the phrase expresses a need for a collective embrace of circular consumption to preserve fashion’s (and the planet’s!) future – and to relish in the freedom and fun inherent to getting all dressed up!
That ethos is perhaps best exemplified by the spanking new campaign that the Paris-based company revealed just last month. Starring ‘The Collective’ – a motley crew of five style icon puppets created from pre-loved, featuring everyone from the timelessly chic Miss Classique to the eco-conscious Lady Green; vintage-sleuth Hunter to the entrepreneurial Rich and the grail-hungry Drops – it’s a testament to the diversity of the community that