This might be e.l.f. Cosmetic’s sweetest collaboration yet.
e.l.f is launching a limited-edition makeup collection inspired by Dunkin’s menu items, like its coffee and donuts. The packaging for the makeup looks more similar to Dunkin’ products rather than makeup, according to a news release from Dunkin’.
“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of Integrated Marketing Communications at Dunkin’. “We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
The collaboration between Massachusetts’ famous coffee chain and the makeup brand features item with names that might remind people of Dunkin’s menu.
Some of the products include a Dunkin’ Dozen scented eyeshadow palette, with pink, blue, yellow and chocolate brown colors, two “Glazed for Days” lip glosses, a coffee-scented lip scrub, a “Donut Forget” putty primer, and makeup brushes shaped like straws. There is also a makeup sponge that resembles a strawberry-frosted donut with confetti sprinkles and an e.l.f-Dunkin’-branded coffee cup that is included in the collaboration.
Prices for the collaboration products range from $6 to $16. The collection launches Thursday on e.l.f. cosmetics website and will be available to its loyalty program members. The collection will also launch online on Ulta’s website and in Ulta Beauty stores nationwide, starting April 3, Dunkin’ said.
This isn’t the first time the beauty brand has collaborated with a food chain.
Last March, e.l.f Cosmetics worked with Chipotle for a limited edition online-only sale of makeup inspired by ingredients on its menu, according to e.l.f.’s website.
The makeup company even played around with its own slogan of “eyes, lips, face” and changed it to “eyes, chips, face” when the Chipotle collection launched.
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