As a retailer interested in selling eyewear, purchasing wholesale sunglasses in bulk quantities from distributors like Olympic Eyewear can maximize your product selection, profits, and overall business success.
Deep Volume Discounts
The most lucrative aspect of buying sunglasses wholesale is the deep volume discounts, allowing you to purchase stock at a fraction of potential retail value. For example, affordable plastic sunglasses that might sell for $10-$15 retail can be sourced wholesale for as little as $2 per pair when ordering bulk quantities. Higher end $50 retail sunglasses may wholesale for only $8. This type of steep discount range allows substantial markups for good profits. Discounts may range from 60-90% off typical retail when ordering bulk inventory.
Bundled Deals and Free Products
Many wholesale sunglasses distributors incentivize large stock purchases by bundling in free products once order minimums hit certain thresholds. A common bundle deal is to double your order quantity for no additional cost once you order a minimum number of cases. For example, order 10 cases (1,440 pairs) and receive 10 more cases free. That allows you to stock up on inventory at an even deeper discount. Some companies offer additional deals like free display racks with purchase milestones hit.
Wide Range of Inventory Variety
Sourcing sunglasses from a wholesale warehouse allows access to a vast range of styles and brands all in one place, making it easy to offer customers plenty of choices. Wholesalers often have thousands of SKUs from basic affordable frames to top-grade sport and designer brands. Having wholesale inventory connections provides the expansive product selection needed to competitively sell sunglasses through retail channels. Access to the latest hot selling and niche frame styles helps drive continued sales.
Full Customization Options
Many wholesale sunglass distributors offer fully customizable branding options since they manufacture products in-house. This allows retailers to order products branded with store names, logos, location info, etc. Customization can not only help market your business but allows you to offer customers unique personalized options and gifts. Your business branding applied directly on products helps increase brand impressions and gives consumers a reason to choose your offerings.
Tax Savings from Business Expense Deductions
Ordering wholesale sunglasses qualifies as a standard business expense, making full inventory costs tax deductible. This can result in major tax savings for your retail business at year-end. Deductions lower your taxable business income, reducing potential tax bills. Wholesale ordering also provides full control and visibility into your acquisition costs for accurate accounting. Keeping diligent books eases the tax filing process.
Building Customer Loyalty
Successfully selling popular products like sunglasses helps drive recurring customers into your storefront and online retail channels. Increased foot traffic and web traffic lead to impulse buys on higher margin products. Establishing your retail operation as a reliable sunglasses source boosts brand reputation and customer loyalty over time as you scale up your offerings. Loyal customers eventually become brand advocates as well.
Wholesale Sunglasses Anchor Retail Brands
Ordering name brand and generic sunglasses via wholesale sources fuels reliable retail business profits while minimizing upfront inventory investments. Wholesale ordering lifts key business metrics that translate into revenue growth and tax savings. Sunglasses should remain a retail staple given steady consumer demand and the product’s common inclusion in impulse buys. Use sunglasses sales to drive sustainable success by anchoring your retail brand around trendy discounted shades.
Conclusion
Wholesale sunglasses provide retailers with the ideal high-demand product that repeatedly brings in sales. Sunglasses help build customer traffic and drive interest in accompanying inventory. The discounted ordering and tax benefits create substantial cost savings that boost profit margins as well. Sunglasses sales fuel overall retail growth.