The global e-commerce giant Amazon is set to report its fourth-quarter earnings Tuesday. The company has taken its growth to a whole new level during the pandemic since all of the lockdowns and brick-and-mortar store closures and restrictions have sent millions more American consumers shopping online.
What does it mean for this e-commerce juggernaut that vaccination is proceeding and economic reopening may be on the horizon?
Market research company eMarketer projects that Amazon sold nearly half a trillion dollars worth of stuff last year. That would be 37% more than the year before.
eMarketer analyst Andrew Lipsman said Amazon’s gained market share against its brick-and-mortar-bound competitors as consumers rushed to buy online.
“The big question about some of these habits people have adopted with e-commerce is, what carries forward? The biggest category is grocery, household essentials, where Amazon’s really well positioned,” Lipsman said, with its Prime service and extensive network