Bootcut jeans and platform shoes aren’t the only 2000s trends to make a comeback in 2022. Bobbi Brown Cosmetics just announced the relaunch of the brand’s beloved Long-Wear Cream Shadow Sticks and the faces of the campaign will have you busting out your tube tops and butterfly clips.
Aly and AJ Michalka, the sisters behind the mid-aughts Disney pop duo Aly & AJ, say this nostalgic collaboration was meant to be.
“We feel very close to the brand because it’s been in our mom’s makeup kit for years,” AJ, 31, tells PEOPLE exclusively.
To celebrate the upgraded version of the Long-Wear Cream Shadow Sticks (the formula is smoother, easier to blend and lasts up to 24 hours, plus there are 10 new shades), the duo created a remix of their 2000s hit “Like Whoa” that will be used for a TikTok duet campaign, #BBPlaydate.
“Our fans have Bobbi Brown to thank for revitalizing the song,” says AJ, who along with Aly, went viral on TikTok thanks to their 2007 anthem “Potential Breakup Song.”
“We were laughing because we were able to solo out certain lines that we had sung 14 years ago and [thinking] “this is such a funny choice”… or “why did we OK this one musical section where we’re just saying ‘whoa’,” says Aly, 33, of reimagining “Like Whoa.”
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In addition to garnering excitement with their latest throwback moment, the two want to empower their fans with the Bobbi Brown campaign.
“I hope that people feel like rockstars when they wear this makeup,” AJ says. “The brand exudes a positivity that I believe [we’ve done] with our music. Adds Aly, “A huge message behind our music is making people feel included, loved on and accepted.”
Following the success of their 2021 comeback album, A Touch of the Beat Gets You Up on Your Feet Gets You Out and Then Into the Sun, the two are focusing on releasing new music.
And just as their sound has evolved since the beginning of their career, they’ve also changed up their beauty look.
“When we were younger, we wore more makeup and glitzier outfits,” says Aly. “And now we’re more subdued and classic.”
The Cow Belle sisters also revealed that they’ve been doing their own hair and makeup while on tour. “It’s a little bit like a ritual for me,” says Aly.
In addition to the Long-Wear Cream Shadow Stick (they love the color “Golden Bronzer”), they also use Luxe Defining Lipstick in “Romantic” (which AJ favors for her fair complexion), Pink Glow Highlighting Powder and Skin Concealer Stick (Aly loves the convenient magnetic top).
“You don’t have to put on a ton of makeup to feel beautiful,” says AJ. “I hope that’s the sentiment Aly and I can transfer from the stage to everyday life.”