The Best Online Clothing Stores

Andrew M. Santos

At its best, online shopping for fashion is convenient, thrilling even, and full of good choices within your budget. At its worst, it’s overwhelming, time-consuming and expensive. If your experiences tend to lean toward the latter, consider where you shop first and foremost. The standout retailers offer a well-rounded selection of wardrobe essentials, easy shipping and returns and high-quality items for the price. It sounds simple but not all fashion stores hit the mark in these areas. So which ones do?

Ahead, you’ll find the 12 best online clothing stores that consistently meet this criteria and earn top marks for being the go-to sources in the fashion market for men, women, teenagers and budget-conscious buyers. Whether you’re shopping for yourself, others or gifts, you’ll want to bookmark these destination now.

Best Online Clothing Stores For Men

Huckberry: Rugged Everyday Essentials

Based in Austin, Texas, Huckberry is a men’s lifestyle brand with clothing, gear, accessories, grooming and footwear from a range of brands that combine style and comfort. The quality is great for items you can wear daily and get better over time, whether it’s Flint And Tinder garment-dyed pants or Schott’s leather mechanic jackets. The prices are slightly higher than you might spend for your average t-shirt or boots yet the pieces have a tough and timeless durability.

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Bonobos: Modern Work Attire

Bonobos has been obsessed with well-fitting basics you can wear to the office and beyond since the New York-based brand launched in 2007 with a pair of tailored chinos. Now the assortment includes jeans, suits, dress (and “not-so dressy”) shirts, sweaters and more, cut from tech fabrics and machine washable materials. The unique point of difference is that you can customize the fit with nearly every item—choose from slim, straight, or athletic depending on your body or style.


Uniqlo: Elevated Casual Staples

It’s surprisingly hard to find simple basics that aren’t wildly expensive and hold up well. Uniqlo built its entire brand around that concept, with easy essentials for your everyday life. The selection of jeans is particularly noteworthy—the quality denim resembles selvedge but costs a fraction of the price—as well as the softly, broken-in t-shirts, button-down shirts, sweatshirts and other pieces you can layer all year-round.


Best Online Clothing Stores For Women

Nordstrom: Work-To-Weekend Options

In addition to carrying a top selection of fashion brands, Nordstrom hosts “pop-in” shops with influencer-favorites, such as with Lisa Says Gah and Smiley, and it’s one of the few places to find streetstyle-chic pieces by Topshop outside of the UK. The selection of activewear has also taken off recently; the in-house brand Zella rivals Lululemon for well-fitting leggings and body-shaping workout essentials. Virtual stylists are also on hand to help you curate looks and refresh your closet for spring.


Net-A-Porter: Polished Wardrobe Pieces

For high-end designer and keep-forever pieces, Net-A-Porter is, hands-down, the place to shop. The retailer carries 800-plus brands, from classics like Gucci, Stella McCartney and Prada to recent labels such as Totême and The Row. New arrivals are stocked three times a week so the selection is always fresh and the sale section is constantly updated (for even steeper discounts check out The Outnet).


Shopbop: Shoes, Bags and Accessories Galore

Shopbop launched in 2000 as a small online boutique known for hard-to-find denim. Now if you want similarly well-edited and on-trend fashion, bags, jewelry and more, Shopbop delivers—and quickly at that, with free shipping and returns (Amazon Prime members get two-day shipping as an added bonus). A loyal community of shoppers regularly weighs in with reviews and the “most hearted items” are always worth checking out as well as editor’s picks of Black-owned and AAPI-founded brands.


Best Online Clothing Stores For Teenagers

Urban Outfitters: Avant-Basics

Teenagers can be a fickle bunch, but Urban Outfitters understand this and stays nimble so they can release new styles that fit different moods and vibes. The assortment of t-shirts, pants and sneakers can be layered and easily mixed in with other basics for new looks, and while the pieces aren’t dirt cheap, the won’t fall apart in the wash either.


Bershka: Instagram-Friendly Picks

Spanish retailer Bershka’s fashion is inspired by music, social media and tech, which is another way of saying they speak to millennials. The women’s and men’s clothing is fun, colorful and affordable so you can build multiple outfits depending on your whims or what you spotted in your feed: think floral mini dresses, cute crop tops and flared jeans along with t-shirts, hoodies and cool sneakers for a more laidback look.


H&M: Athleisure And Layering Pieces

The foundation of any wardrobe is the basics—sweatshirts, jeans, sweaters, vests and jackets, all of which you can find at H&M without spending a fortune. This is key for teenagers who seemingly change sizes overnight and have a lot invested in their personal style. H&M is fast fashion but look for the Conscious line, which is made with at least 50% sustainable materials, such as organic cotton or recycled polyester. 


Best Affordable Online Clothing Stores

ASOS: Stylish And Size-Inclusive Standouts

ASOS is hard to beat for top fashion picks that look more expensive than they are. The plus-size range, Curve, is a fresh destination in the market. Instead of sticking to predictable and uninspired basics, as is often the case with brands that offer larger sizes, Asos puts out directional pieces: For example, instead of just the one little black dress, there are more than 800 options in the range (many under $100), whether that’s a ruched midi in hot pink or this gorgeous multi-stripe wrap dress above.


COS: Minimalist Styles For Less

Swedish brand COS is great for streamlined office-appropriate looks and polished everyday staples for women and men that won’t set you back that much. The quality of the knits, wide-leg trousers, blouses and button-downs has the clean aesthetic of designer labels. Don’t miss the sleek loafers, tall boots and shoulder bags, which are made from the kind of buttery, soft leather that commands a much higher price.


Amazon Essentials: Best Bets For Men, Women And Kids

Amazon Essentials Men’s Lightweight Water-Resistant Packable Puffer Jacket


When it comes to the pieces you need to fill a hole in your wardrobe—the perfect lightweight puffer, comfy joggers, quality t-shirts, pretty dresses—Amazon’s in-house line doesn’t disappoint. The selection is well built out for men and women, and kids assortment is steadily expanding. One of the best parts is that the range is tightly edited, which makes it easy to navigate quickly and efficiently.

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