Lisa Aiken will sign up for Vogue as govt trend director, Vogue.com, WWD has uncovered. Aiken will report right to Anna Wintour, Condé Nast’s main information officer and world wide editorial director of Vogue.
Aiken will come to Vogue.com right after a yr at Neiman Marcus, where she was manner and life-style director. Neiman Marcus verified past 7 days that Aiken would leave the organization to go after other chances. The company declared an integration of the style place of work and obtaining teams.
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At Vogue.com, Aiken will be tasked with the commerce technique, working intently with Mark Pilipczuk, senior vice president of customer profits. She will guide the commerce group and oversee editorial approach, accountable for driving commerce earnings advancement, new ventures and innovation.
“I am so thrilled that Lisa is becoming a member of the Vogue crew at these an exciting time for the title,” Wintour explained in a statement. “Our colleagues all around the world are collaborating like hardly ever prior to and looking at remarkable digital advancement. Lisa’s broad expertise in the luxurious e-commerce area, coupled with her organic management making cross groups across platforms, created her an exemplary preference for this function. I can’t wait around to see how she additional expands Vogue’s international footprint and generates new paths for progressive partnerships.”
Commerce is an increasingly significant piece of the earnings pie for legacy journal manufacturers. Vogue documented a 68 p.c maximize in yr-around-calendar year revenue for May possibly, with an regular purchase value raising by 55 p.c.
“Having spent my career in luxurious trend e-commerce, I wholeheartedly believe that Vogue has the opportunity to further more make the most of its trusted authority and world wide point of perspective to establish a significant procuring encounter across its digital platforms,” Aiken extra.
In advance of becoming a member of Nieman Marcus in June 2021, Aiken was vice president of manner and shopping for director at Moda Operandi.