Lady Gaga announces partnership with Sephora which will sell her cosmetic brand, Haus Labs

Lady Gaga announced on Thursday that her cosmetic brand, Haus Labs, is officially available at Sephora. 

The beauty brand, which was created in 2019, only sells vegan and cruelty-free products. 

The 36-year-old A Star Is Born actress shared a picture of herself next to her line at Sephora as she wore a gorgeous white suit with a pair of black, platform high heels.

Her straight, platinum blonde hair was parted in the middle and fell down past her shoulders. Gaga’s makeup was colorful and stood out against the monochrome tone of her outfit. 

She wore a vibrant blue-green eyeshadow with a touch of mascara on her lashes. Her lips were tinted with an elegant, light pink lipstick. 

In the caption, the star stated that the cosmetics can be found at the makeup retailer and Haus Labs website. 

She also added in all caps, ‘IN CASE YOUR WONDERING WHERE TO LOOK IT’S THE ONE THAT LOOKS LIKE A RAINBOW BECAUSE I MADE IT FOR YOU AND YOU’RE MY RAINBOW.’ 

In an Instagram story she shared on Wednesday, the star said to her fans, ‘I’m so excited.’ 

Gaga then states that she is ‘in the middle of working on a makeup look for tomorrow.’

The House of Gucci actress puts on a shiny, pink gloss from Haus Labs to showcase the makeup brand. 

The actress and singer posed in another story holding one of her products. The photo stated, ‘supercharged clean artistry,’ which is the brand’s motto. 

Gaga shared a video earlier Thursday on Sephora’s own Instagram to countdown when she would go live to talk about some of the cosmetics. 

The talented star revealed in an interview with Harpers Bazaar that she was beyond thrilled to have the opportunity to partner with the retailer.

‘I always wanted to partner with Sephora,’ Gaga stated. ‘I used to go to Sephora all the time as a young girl around 13 or 14 years old, I would go in and explore.’ 

The brand has a total of 90 different products, offering a lot of various options for customers. The singer’s line will also aim to reach around 500 Sephora stores, according to the publication. 

The Academy Award winner also said that she, ‘always wanted to create a brand that was about empowering people to their makeup and helping people feel uplifted by makeup…’