UPDATE (February 2, 2021): If there’s anything as highly anticipated as Dolly Parton’s new fragrance, it’s the Super Bowl. And luckily, that’s exactly when more will finally be revealed about the iconic singer-songwriter’s new perfume.
Parton will be appearing in a commercial for Squarespace during the big game this weekend, which is appropriate considering that’s the platform on which her new scent’s website will be launching. In the commercial, she’ll be changing up her famous song “9 to 5” to “5 to 9,” turning it into an ode about the hours people work their side hustles — which, you could argue, is exactly what her foray into the fragrance business is.
Luckily, we learned a few details about the perfume that we can share with you before the commercial airs on Sunday. It will be called Dolly: Scent From Above — how perfect is that? — and it will come in a pretty, pink bottle topped off with a crystal butterfly and debossed with Parton’s signature.
We don’t yet know what the main notes of the fragrance will be, but we do know that it will be launching in July. (It was initially believed to be launching in spring, but it’s worth the patience.) You don’t have to wait that long to find out how it smells, though. If you visit dollyfragrance.com right after the commercial airs, you can snag a deluxe sample for $10 (which you can use as credit toward purchasing a full-size bottle when it officially launches).
This post originally appeared on December 11, 2020:
Dolly Parton is one of the most distinct beauty icons of the 20th and 21st centuries, and understandably, fans have long pleaded for the singer-songwriter, philanthropist, and philosopher (yeah, I said it) to launch her own beauty line. Give us Dolly makeup, they cry. Bless us with Parton press-on nails, they beg. A ray of hope broke through the clouds when she recently told Allure, “Someday, I’m gonna have my own line of wigs and hair pieces.” So needless to say, we’ve been eagerly anticipating an official announcement.
Well, an official announcement has, in fact, been made, but Dolly Parton’s big foray into the beauty biz isn’t the hair, makeup, or nail collection we assumed it might be. Instead, Parton is launching her own fragrance line in spring 2021 — and we cannot wait to smell like the legend.
At this point, we don’t know too much about what the fragrance will, in fact, smell like, but we do know that it will likely be available in a wide variety of formats. “We know that people like to scent their hair, clothes, homes, as well as their own skin,” Steve Mormoris, CEO of Edge Beauty — the company that signed the licensing deal — told WWD. He says they’re “working on a multiplicity of olfactory forms.”
Mormoris says Edge Beauty is also looking at a multiplicity of potential retailers. “We’re looking at distribution channels that range from TV shopping to specialty retail chains, drugstores and to the mass market,” he told WWD.
As much as our recent chat with Parton revealed her desire to launch a wig line, it seems perfume may be just as big of a priority. “Fragrance has always played a major role in my life — I wear my own combination of scents every day,” Parton said in a statement to WWD. “Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
More on celebrity scents:
Now watch Dolly Parton discuss her beauty evolution: