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How Luxury Retail’s Big Metaverse Fashion Week Experiment In Decentraland Played Out With Virtual Stores, NFT Wearables, A Bored Ape Collaboration And More

Selfridges launched its Metaverse flagship store in Decentraland for Metaverse Fashion Week. Selfridges Decentraland’s Metaverse Fashion Week (MVFW) offered one key element absent from its physical counterparts. Beyond the digital shows and virtual parties taking place March 24 – 27, the event featured prominent official exposure for retail — purpose […]