Ariana Grande absolutely glows as she is featured in a promotional shot for her cosmetics company

Ariana Grande was featured in a promotional shot for her cosmetics company, r.e.m. beauty, that was shared to her Instagram Story on Friday.

In the shot, the 28-year-old hitmaker was seen modeling a set of new products from her brand’s collection.

The performer’s post comes not long after she shared several behind-the-scenes images from her company’s lab.

Grande wore a pair of white lace gloves while promoting her company’s forthcoming collection.

Her voluminous dark brunette locks remained free-flowing and cascaded onto her shoulders.

The singer’s first behind-the-scenes shot showed the inside of r.e.m beauty’s lab, where one of her collaborators was planning to begin working on a new set of materials.

She also included a shot of one of her beauty chemists preparing a batch of one of her products. 

The performer shared several videos to give her 315 million followers a better look at how her offerings were produces.

Grande initially launched r.e.m beauty in November of last year, and it has since become a hit with her fans.

The singer also worked with Ulta Beauty to promote her products, which are sold in the company’s stores.

The performer has notably been featured in several of her line’s promotional materials in the past.

Grande spoke about r.e.m beauty during an interview with Allure, where she noted that she was excited about its potential launch during its development process. 

The singer recalled that ‘It was so hard to keep a secret for this long.’

The hitmaker went on to remark that she saw cosmetics usage as a way to express emotions and narratives.

‘I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music,’ she stated.

Grande also pointed out that she was entirely supportive of other singers that had released cosmetics lines. 

‘I wear my peers’ makeup as well, just like I listen to their music. I’m not going to say, “Oh, t
here’s too many female artists.” I love and I’m [a] huge fan of my peers that do both,’ she said.