12/06/2024 9:39 PM


Crackle Fashion

A New Wave of Indie Fragrance Brands Is Leading the Charge to Modernize the Perfume Industry

Fragrance has been utilized for millennia. For at least 4,000 years, Ancient Egyptians and Mesopotamians harnessed aromatic resins, believing that the earthly notes of incense burning connected them with the Gods. Many of our ancestors believed that scent could expel bad energy, protect the body and clear the mind. Scent became a form of personal expression — much like how it’s used today. Even the ingredients ancient civilizations used are still seen in trendy perfumery today: frankincense, jasmine, myrrh, lilies and honey.