4th generation of Oregon’s oldest African American salon, launches haircare line

Andrew M. Santos

Ella Dean Haircare is all organic, made in Portland and celebrates natural, textured hair using oils from fruits, vegetables and herbs.

PORTLAND, Ore. — Starting a brand new business is really hard. Of course doing it during a pandemic, is even harder. And when you’re the face of the next generation of a historic Portland business…the pressure is on.

In Portland’s Eliot neighborhood, between the Moda Center and Legacy Emanuel Medical Center, sits the city’s oldest, continuously operating Black-owned business. Dean’s Beauty Salon has been on N.E. Hancock St. since 1956 when Benjamin and Mary Rose Dean moved it out of their basement. Years later, their daughter, Gloria Ella Dean, took over.

“I love Deans, I love the shop. That was a second home to me. It was actually like a playground to me,” said Nicole Rose with a huge smile on her face. 

She is Ella’s granddaughter, the fourth

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