As Sue Nabi prepares to formally step into the chief executive officer’s role at Coty Inc., she is ready to refocus the ailing company on some key tenets of the beauty business — like good products.
Nabi, who spoke to Wall Street analysts on Thursday, said Coty needs “to work on products.”
“I really would like this company to become a product-driven, product-centric, but also new business model-centric company,” Nabi said. “If your product is not the best one on the market, if it’s not the one that delivers better than the others, if it’s not a product that’s perfectly designed for usage, but also for performance, and last but not least, if it’s not a product that you feel not guilty by using because it’s sustainable, then you’ll be happy to stick to this product.”
Nabi also talked about incorporating wellness into the portfolio, capitalizing more on direct-to-consumer capabilities,