Ulta Beauty reports $2bn record sales as consumers demand make-up, sunscreen and celebrity launches

By Alessandro Carrara
27-Might-2022

The US magnificence retailer mentioned individuals go on to be hugely engaged with the natural beauty classification in spite of economic pressures

Ulta Attractiveness has claimed history Q1 profits with prestige cosmetics and make-up’s huge comeback boosting advancement.

The US retailer’s major manager Dave Kimbell claimed, in the earnings meeting contact, it has observed elevated client engagement within just the beauty group.

Income of make-up exceeded pre-pandemic ranges in both of those mass and prestige cosmetics in the course of the interval.

Concealers, eyeliners and lipstick ended up standout categories, claimed the CEO, and the strong revenue have been bolstered by new products launches from Clinique, Nars and NYX.

Rihanna’s Fenty Elegance, R.E.M. Elegance by Arianna Grande and Treslúce, a mass cosmetics manufacturer started by Latine musician Becky G, have been highlighted for a robust effectiveness in Q1.

Kimbell also mentioned the strategic retail expansion of legacy brands. MAC is now accessible in an added 230 outlets and Chanel Elegance moved into 104 outlets during the interval.

Fragrance, tub, hair treatment, skin treatment and make-up all delivered double-digit yr-on-calendar year progress.

Ulta Beauty claimed development from profits of sunshine defense and self-tanning solutions, as consumers greater travel and social pursuits.

Black Woman Sunscreen was singled out for its powerful performance.

Fragrance also saw double-digit development in the time period, bolstered by product sales from this year’s Valentine’s Day.

Post-pandemic boost

Over-all sales benefited from fewer Covid-19 limitations, in comparison with 2021, claimed Ulta.

More consumers have participated in bricks-and-mortar activities, engaged in vacation and leant into experiential spending.

Regardless of macroeconomic pressures these as soaring inflation, Kimbell reported consumer’s “resilience” and “emotional connection” to natural beauty proceeds to generate the recovery of the group.

He added that this shopper demand from customers, paired with the solid execution of the retailer’s strategic priorities, supported the “exceptional results”.

Running money amplified to $437.7m throughout the quarter, in comparison with $305.3m in Q1 2021.

Gross income, meanwhile, enhanced to $941m, and comparable revenue, which handles suppliers that have been open for at least 14 months as effectively as e-commerce income, amplified by 18%.

“The Ulta Attractiveness crew sent fantastic initial quarter benefits, with much better-than-envisioned sales and earnings growth, supported by double-digit comparable income progress throughout all key classes,” stated Kimbell.

“Solid execution of our strategies, paired with sturdy visitor demand from customers, fuelled our money overall performance and ongoing market place share gains as we delighted our guests with fascinating brand name launches inside of our a single-of-a-type assortment and differentiated visitor experiences.”

Kimbell’s outlook on the condition of the natural beauty sector echoes a recent statement from L’Oréal’s Main Government, Nicolas Hieronimus, who reported that the rise in inflation is not hampering buys of cosmetics.

Speaking to Reuters, Hieronimus, who changed L’Oréal’s lengthy-standing CEO Jean-Paul Agon in 2020, said: “So much, we see no impact of inflation and price impacts on consumers’ magnificence use.”

Other surveys have also found that the cosmetics market place proceeds to keep on being buoyant.

According to results by financial institution Barclaycard, individuals are nonetheless keen to splash money on splendor merchandise, like make-up and bogus tan.

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