Boozt launches Live Video Shopping at Stockholm Fashion Week

Andrew M. Santos

STOCKHOLM, Feb. 2, 2021 /PRNewswire/ — Boozt, the leading Nordic fashion and lifestyle e-commerce tech company, makes the first move to integrate Live Video Shopping powered by Swedish mobile live streaming technology partner Bambuser at Stockholm Fashion Week 9 – 11 February.

As a strategic partner of Stockholm Fashion Week (SFW), Boozt is the first e-commerce retailer to hold a live video shopping event as part of the fashion week schedule.  The Boozt Watch & Shop will be a daily event featuring highlights from the SFW schedule, allowing users to engage in an interactive shopping experience in real-time within the video broadcast.

“We continue to invest in cutting-edge technology designed to elevate the shopping experience for our more than 2 million customers. By introducing the “Boozt Watch & Shop” live video shopping events we want to invite our community to connect with the fashion industry – engaging everyone around

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Demi Moore, 58, walks Paris Fashion Week runway in revealing tuxedo-style look

Andrew M. Santos

Demi Moore can officially add runway model to her resume after appearing on the Fendi catwalk.

The 58-year-old was just seen joining the flock of celebrities and supermodels who made their way to France for Paris Fashion Week on Tuesday, alongside her daughter Scout Willis. Still, nobody could have anticipated that Moore would be the show opener for Kim Jones’ debut collection for the Italian brand.



Demi Moore standing in front of a building: Demi Moore opens for Fendi's Spring-Summer 2021 during Paris Haute Couture Fashion Week. (Photo: Getty Images)


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Demi Moore opens for Fendi’s Spring-Summer 2021 during Paris Haute Couture Fashion Week. (Photo: Getty Images)

Moore — an actress, producer and mother-of-three — stole the show in a revealing tuxedo-style top paired with loose-fitting trousers. She also wore a pair of statement earrings that hung well past her shoulders. Although her presence on the runway was a surprise, it wasn’t the first time that Moore has strutted her stuff. In fact, she recently made a cameo in Rihanna’s

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How the Most Extreme Street Style Star Is Dressing for Digital Fashion Week

Andrew M. Santos

Men’s fashion month has become almost completely digital. And while we’ve enjoyed watching the likes of Prada, Louis Vuitton, and Dior on our screens (and playing Balenciaga’s freaky fantasy video game) there’s no denying that we are missing the in-person component, seeing the street style and being seen ourselves. But the show must go on. And even though there is a lack of street style slideshows, some fashion show guests are still dressing up. Yu Masui, a LVMH scout and one of the most outré dressers of Fashion Week, has been outfitting himself each day in anticipation for the shows.

Masui has long been known for wearing young designers, mixing and matching their pieces with larger brands to create a radical, colorful mélange. “[Watching digital shows] is kind of a mixed feeling. Excited and sad,” writes Masui from Japan, where he lives. “Digital content has definitely improved compared with

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TikTok’s Maha Gondal On Her Coach x Champion Campaign, Modest Style, & Fashion Week

Andrew M. Santos

It’s no surprise that TikTok is taking over the fashion world. From setting style trends to sitting front row at runway shows, the platform’s best-dressed users are the influencers to watch (and follow) at the moment. They’re garnering coveted industry gigs, too, and Maha Gondal is the latest TikToker to land her first-ever fashion campaign with Coach to debut its new collaboration with Champion. The partnership between the two heritage brands will feature a limited-edition collection of apparel and leather bags, showcasing Champion’s signature C-logo and Coach’s storypatch symbol.

Toronto-based Gondal, also known as @moxeb, joined TikTok in June of last year and has already amassed a loyal following (109.3K and counting) for her fashion-forward modest style, which she shows off in her videos, sometimes alongside her friend and fellow TikToker Nemah Hasan. For Coach’s campaign with Champion, Gondal joins another fashion TikToker Wisdom Kaye, model Paloma

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