Ulta Beauty Is Doubling Its Black-Owned Brands, Including Keys Soulcare, Mented Cosmetics, & More

Andrew M. Santos

In 2021, Ulta Beauty has committed to prioritizing diversity in its inventory. On Feb. 2, the beauty brand announced it will double the amount of Black-owned brands on Ulta Beauty’s shelves by the end of 2021. The retailer will dedicate more than $25 million to the initiative. Alongside adding new brands to its growing roster, Ulta Beauty has devised a larger plan, not only for diversifying its shelves, but for creating new platforms for a wider range of underrepresented voices in the beauty world.

To kick the initiative off, Ulta Beauty’s debuting Mented Cosmetics, Keys Soulcare, and Black Girl Sunscreen in stores in February 2021. As part of this larger pledge, approximately $4 million will be allocated toward marketing support for a variety of Black-owned businesses to bolster interest and awareness among Ulta Beauty’s consumers. Ulta has also already launched its new platform MUSE, which is focused on

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Ulta Beauty’s Focus on Domestic Market Growth Likely to Aid

Andrew M. Santos

TipRanks

3 Stocks Flashing Signs of Strong Insider Buying

If you really want to know which stocks the experts – and those in the know – are buying, pay attention to what they’re doing. Stock reports, company reviews, and press statements are helpful, but you’ll get significant information from watching what the insiders are up to.The insiders – the corporate officers and board members – have to disclose when they snap up shares to prevent any unfair advantages. Tracking their stock purchases can be a useful strategy because if an insider spends their own money on a stock, it could signal that they believe big gains are in store.So, investors looking for stocks that may be flying ‘under the radar,’ but with potential to climb fast, watching for insider purchases identify some sweet market plays. To make that search easier, the TipRanks Insiders’ Hot Stocks tool gets the footwork started

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Ulta (ULTA) Down 3.2% Since Last Earnings Report: Can It Rebound?

Andrew M. Santos

It has been about a month since the last earnings report for Ulta Beauty (ULTA). Shares have lost about 3.2% in that time frame, outperforming the S&P 500.

Will the recent negative trend continue leading up to its next earnings release, or is Ulta due for a breakout? Before we dive into how investors and analysts have reacted as of late, let’s take a quick look at the most recent earnings report in order to get a better handle on the important drivers.

Ulta Beauty Q2 Earnings Top Estimates, Sales Miss

Ulta Beauty posted second-quarter fiscal 2020 results, with the top and the bottom line declining year over year. Also, sales missed the Zacks Consensus Estimate. Results were affected by coronavirus-led store closures. However, the company started reopening stores during the quarter, with Shop Safe standards. Also, it is witnessing improved trends.

Incidentally, comparable sales or comps improved considerably as

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