As the Pandemic Rattles the Global Economy, This Beauty Company’s Sales Are Booming

Andrew M. Santos

Madison Reed CEO and Founder Amy Errett on running a business that’s thriving, despite (and because of) the pandemic.

The global economy — and retail, in particular — is struggling. With the pandemic bringing uncertainty to virtually every industry, this is a period in which many entrepreneurs are overhauling their businesses, reassessing their priorities and figuring out how to survive. 

For direct-to-consumer, at-home hair color company Madison Reed, though, business is positively booming.

Like Clorox wipes and Purell, it turns out that Covid-19 has created massive demand for DIY hair color options that allow consumers to skip the salon. That’s putting it mildly, if you consider Madison Reed‘s recent sales figures: According to a representative, over the past several months, the company experienced 12 times the number of new customers it normally would. In February, Madison Reed sold a Radiant Color Kit every 24 seconds; by May, that stat

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3 New York City businesses on what it’s been like reopening in the first U.S. epicenter of the pandemic

Andrew M. Santos

Subscribe to How To Reopen, our weekly newsletter on what it takes to reboot business in the midst of a pandemic.

New York City quickly became the epicenter of the COVID-19 pandemic in the United States this past spring. As the novel coronavirus has spread rapidly elsewhere nationwide, New York has been able to bring cases down and began to reopen businesses this summer, making it a possible blueprint for other American cities once they have the virus under control.

Anyone who has ventured out to a store or small business that is not a grocery store or a pharmacy (which are also quite different than they used to be but remained open during the shutdown) knows that retail experiences and services are not like what they once were. There are a lot of new rules put in place to keep customers and employees safe, which might

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