Cleanse. Moisturize. Protect. These three pillars of skincare have guided Madelin White, the owner of Merle Norman Cosmetics, Wigs, and Day Spa in Lacey, through her 46 years in the beauty industry. And according to Madelin, a thorough skincare regimen is more important than ever with the increase of mask usage during the COVID-19 pandemic.
“Because more people are wearing a mask, a lot of them aren’t wearing makeup as much,” explains Madelin. “But I have been very strongly recommending that people take extra good care of their skin.”
Madelin says a consistent skincare routine is critical during this time, because long-term mask usage can potentially lead to issues like dry skin or chapped lips.
“It may seem counterintuitive, but skin usually gets drier in the