Tara Bartley, senior manager, industry marketing, and Ashitha Bhanu, industry marketing, Akamai, share Akamai data relating to the most recent holiday shopping season and the top trends in play.
The classic saying “There’s No Place Like Home for the Holidays” couldn’t be truer for the 2020 holiday shopping season. The disruptions created by the pandemic have impacted every routine in normal day-to-day life and left millions of people anxious, homebound and isolated. The extent and duration of worldwide lockdowns and business closures have forced people to give up even some of their most deeply ingrained habits — whether going to a coffee shop for a midday break, spending an hour at the gym after dropping the kids off at school, driving to grocery stores on Sundays, or standing in unimaginably large queues at top retail stores on the biggest sales days of the year.
Undoubtedly, retail was one of the