Remember back in March when Googling “How to make a mask” was a popular question among search engines? That gave way to stories like “Where to Buy Face Masks That are Stylish Online” and “16 Stylish Effective Fabric Face Masks,” among a slew of others.
But as of late, fashion companies aren’t the only ones crafting masks for brand devotees. Skin-care and wellness brands are following suit, many imbuing masks with treatment benefits to combat skin issues including acne and irritation — aka maskne — that have arisen from frequent mask wearing.
According to Trendalytics, masks and maskne are top of mind for consumers. The company reports that online searches for face masks over the last three months has increased about 1,000 percent and that the term maskne is also seeing accelerated growth — 2,317.4 percent to be exact — when it comes to average weekly searches.
“Conversations about acne