Numerator Data Shows Half Of Consumer Shopping Trips Are Being Missed By CPG Brands

Andrew M. Santos

Press release content from PR Newswire. The AP news staff was not involved in its creation.

CHICAGO, Feb. 2, 2021 /PRNewswire/ — Numerator, a data and tech company serving the market research space, has released a new analysis on consumer shopping trips in tracked and untracked channels for 200 major CPG product categories. Tracked channels typically include brick and mortar stores in the food, drug and mass retail channels. Untracked channels include convenience, health, beauty, pet, liquor, dollar and specialty stores, as well as all online shopping.

Tracked channels have been the historic standard for understanding CPG market dynamics, defined by Point of Sale data from participating retailers. Legacy consumer panels are typically aligned to Point of Sale data.

Because Point of Sale data has contracted to less than half of CPG shopping trips, this means that brands are making major investment decisions without visibility into

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Ulta Beauty Is Doubling Its Black-Owned Brands, Including Keys Soulcare, Mented Cosmetics, & More

Andrew M. Santos

In 2021, Ulta Beauty has committed to prioritizing diversity in its inventory. On Feb. 2, the beauty brand announced it will double the amount of Black-owned brands on Ulta Beauty’s shelves by the end of 2021. The retailer will dedicate more than $25 million to the initiative. Alongside adding new brands to its growing roster, Ulta Beauty has devised a larger plan, not only for diversifying its shelves, but for creating new platforms for a wider range of underrepresented voices in the beauty world.

To kick the initiative off, Ulta Beauty’s debuting Mented Cosmetics, Keys Soulcare, and Black Girl Sunscreen in stores in February 2021. As part of this larger pledge, approximately $4 million will be allocated toward marketing support for a variety of Black-owned businesses to bolster interest and awareness among Ulta Beauty’s consumers. Ulta has also already launched its new platform MUSE, which is focused on

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Based Trend Brands To Get To Know This Worldwide Girls’s Day

Andrew M. Santos

Fashion & Shopping,Cosmetics Woman,Fashoin Style,Shopping & Women,Beauty & FashionProviding all men and women worldwide one of the best of cosmetics, haircare and fragrance in terms of quality, efficacy and safety. One of the in style vogue kinds is the chic fashion. “Chic” is often synonymous with “fashionable” or “trendy”. People who favor this type desire traditional and stylish designs which are placing and good. For instance, the clothes are all the time properly tailored and the equipment are nicely chosen. Chic fashion means having garments that have robust colours but not garish.

Girls bond quicker with other ladies who put on makeup that’s much like what they themselves wear. We’re naturally drawn to people who find themselves like us. So, it is no surprise that makeup is without doubt one of the traits girls look for in figuring out who to form friendships with. If you concentrate on it, makeup says loads about women, such as how much … Read More

16 Brands Black Beauty Experts Always Keep in Their Kits

August is National Black Business Month, and while we love celebrating our favorite Black artists and Black-owned beauty brands all 365 days of the year, we felt it was an especially opportune time to shine a spotlight on some of the beauty industry’s best artistic talent and the Black-owned businesses and products they love, consistently use, and recommend to friends, family, A-list clients, and, of course, you!

Below, we asked leading hairstylists and makeup artists (who regularly work with the glamorous likes of Tracee Ellis Ross, Naomi Campbell, Gabrielle Union, Laverne Cox, and so many more) which Black-owned brands and formulas we’d regularly find tucked into their product kits, showers, and high-standard beauty regimens. Keep scrolling! Our panel of experts are sharing 16 Black-owned beauty brands you can support this month in honor of National Black Business Month and always.

AJ Crimson Beauty

AJ Crimson Beauty Dual Skin Creme Foundation

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