Numerator Data Shows Half Of Consumer Shopping Trips Are Being Missed By CPG Brands

Andrew M. Santos

Press release content from PR Newswire. The AP news staff was not involved in its creation.

CHICAGO, Feb. 2, 2021 /PRNewswire/ — Numerator, a data and tech company serving the market research space, has released a new analysis on consumer shopping trips in tracked and untracked channels for 200 major CPG product categories. Tracked channels typically include brick and mortar stores in the food, drug and mass retail channels. Untracked channels include convenience, health, beauty, pet, liquor, dollar and specialty stores, as well as all online shopping.

Tracked channels have been the historic standard for understanding CPG market dynamics, defined by Point of Sale data from participating retailers. Legacy consumer panels are typically aligned to Point of Sale data.

Because Point of Sale data has contracted to less than half of CPG shopping trips, this means that brands are making major investment decisions without visibility into

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Here are the 10 best buys from the Ssense sale

Andrew M. Santos

I never, ever buy designer at full price. First, I simply cannot afford to do so. Second, the discounts are just too reliable, and the deals too thrilling, to shop any other way. High-end fashion still functions on a largely seasonal model, which means that goods will go on sale in July and December to make way for new collections. The pandemic has certainly thrown the entire fashion system into chaos, but there is an upside for discount-seekers. Sale season seems never-ending, as brands continue to readjust to the new normal — and the spending habits that come with it. Right now, hundreds of designer shoes, dresses and accessories are temptingly marked down. Here, the 10 best finds from the Ssense sale to add to your cart before they’re gone.

Carhartt work coat, $155,

The hyped jacket

Looking like you know how to shingle a roof is fashion’s

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Beauty Salon A Women’s Haven In The Taliban’s Kabul

Andrew M. Santos

It is one of the last places in Kabul where women can meet outside their households, a bubble of freedom and even frivolity away from the gaze of men.

Mohadessa has kept her beauty salon open despite threats from Afghanistan’s new rulers.

Since the Taliban seized Kabul in mid-August, many women have disappeared from public spaces, driven into private areas out of fear and sometimes very real threats.

But Mohadessa’s beauty salon has, for now, remained a place where women can relax among themselves outside the household and share their woes — or forget them in favour of fun and fashion.

The oasis of feminine industry provides income for the staff and moments of indulgence for the clients, but its days may be numbered.

“We don’t want to give up and stop working,” the 32-year-old entrepreneur told AFP over the hubbub of women getting ready for a wedding celebration.


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Small Business Finance Forum

Andrew M. Santos

Graduates from the college’s finance program have become monetary analysts, business course of analysts, quality control managers, auditors, consultants, lecturers, private monetary planners and more. Small business finance, by definition, encompasses all the various ways companies acquire and spend their cash. We’ve collected a list of fifty business finance 101 phrases and definitions, starting from the most primary to extra advanced. When it’s time to report financial outcomes or apply for small business loans, you’ll be prepared with the proper vocabulary. Marketing Marketing skills Business & Finance consist of anticipating, planning, managing, and performing marketing activities to achieve organizational aims corresponding to advertising and promotion strategies, business communication, and business growth. Discover programs, packages, levels, career choices, and salaries associated with advertising. My online learning programs are customized for beer distributor owners, general managers, salespeople, accounting managers, and different employees wanting to grasp best practices for beer distributor business finance.… Read More