Like for so many other things, 2020 was arguably not lipstick’s year. And while masks may become a nearly-permanent part of our wardrobe I, at least, have finally started working lip products back into my daily makeup routine. The lovely folks on TikTok are too, and Nyx Cosmetics Shine Loud High Shine Lip Color is one new launch they’re particularly amped about.
Currently, the dual-sided lippie is blowing up because of the brand’s claim that the product’s color lasts for 16 hours without any transfer, despite its glossy finish. Influencers like Mikayla Nogueira and Stephanie Valentine (and yours truly, though influencer is a generous term here) have posted videos of themselves applying the lipstick, kissing their fingers, then waving them into the camera to prove the color stays put. As I ease back into wearing makeup on the reg, having a lip product that doesn’t require any touch-ups is a nice bonus.
If you aren’t one to be swayed on longevity alone, the color payoff might be the thing to sell these to you. They’re available in 24 shades, ranging from your usual nudes, pinks, reds, and berries to surprisingly wearable navy and green. I’ve historically found that liquid lipsticks can get a bit messy, but the diamond-shaped reservoir tip applicator on this product makes it easy to both pile on color in the center of your lips and get into the corners with the pointy end of the brush.
A long-lasting matte base, plus a super-glossy topcoat, sounds like a recipe for a horrible drying-yet-sticky sensation, but, luckily, these lipsticks provide neither. The first day I tried the product out, I genuinely forgot I was wearing it and put on my cloth face covering without removing it (a no-go, if you want your mask to be as effective as possible).
Of course, the one downside to a long-lasting lip product is that they last… for a long time. As you can see from my video, makeup-removing wipes alone don’t do the trick. Ultimately, the only thing that would get it off was the Then I Met You Living Cleansing Balm, plus a lot of elbow grease. But was all the effort worth it for lip color that lasts through five hours of Zoom calls and a bunch of really great selfies? Absolutely.
You can get the Nyx Cosmetics Shine Loud High Pigment Lip Color for $12 at Ulta Beauty.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Read about more of Allure editors’ favorite new products:
Now watch three nail artists create a butterfly manicure: