Julianne Moore and daughter Liv star in ‘We Glow’ cosmetics campaign
Julianne Moore and her daughter Liv Freundlich are twinning with each other in a manufacturer new attractiveness ad.
The mother-daughter duo was photographed for Hourglass’ most current “We Glow” campaign. They are both equally noticed wearing normal-toned tops and tender, attractive make-up.
The vegan and cruelty-totally free luxurious model is marketing the launch of its new ambient, tender-glow basis slated to start on line July 20.
Moore and Freundlich expressed their gratitude for the opportunity on Instagram.
“I am so pleased to be partnering with @hourglasscosmetics — together with my superb daughter Liv — for their new #WeGlow marketing campaign,” Moore captioned a put up. “What a enjoyment to perform with a woman founded, cruelty totally free beauty model that is effective for absolutely everyone. Remain tuned for some thing new launching quickly.”
The “Continue to Alice” star’s unveiling of the campaign has boasted more than 41,000 likes and 363,000 sights together with lots of supporters commenting on how wonderful the mom-daughter duo seemed.
Shortly just after the announcement of Hourglass’ new marketing campaign, the manufacturer also launched a video clip with Moore and Freundlich reflecting on their initial make-up reminiscences.
Moore remembers looking at her mother and her grandmother implement makeup when Freundlich shared that her first memory was looking at Moore get glammed up. She added, “I generally preferred to be in that chair with you, and I normally did get to do that because anyone is so great.”
“Our culture is often targeted on outer splendor and attempting to combat growing old,” Moore said in a statement. “I take pleasure in the refreshing approach of this marketing campaign in demonstrating that attractiveness also arrives from in and from the relationships we share.”
She ongoing, “I appreciate the delicate-glow influence of this basis and how it enhances my pores and skin so in a natural way.”
With visuals captured by Mark Seliger, Hourglass has confirmed that this is the brand’s largest campaign to date, and its emphasis is on its new Ambient Gentle Glow Basis. It has been described by the cosmetics firm as a weightless liquid basis that delivers medium, buildable coverage with a organic, comfortable glow finish that lasts all working day.
The newest start will be offered in 32 shades and deliver up to 16 several hours of protection while also guarding from blue mild stressors, in accordance to the brand.
“Our new Ambient Comfortable Glow Basis presents this normal, lit-from-inside glow, and I really preferred to carry that to lifestyle,” claimed Hourglass founder and CEO Carisa Janes in a statement. “Julianne is the ideal case in point of what it suggests to be beautiful inside of and out, and the way she and her daughter just mild up all over each individual other is the excellent embodiment of this campaign.”
She included, “‘We Glow’ is a celebration of the interior mild that shines through when we are with all those we treatment for and admire, and I’m so fired up to share it with our viewers.”
Adhering to its preliminary digital launch, the Ambient Delicate Glow Basis as perfectly as a complementary foundation brush will start globally in retail merchants on July 29.