How Italian-Based Gia Borghini Became A Global Brand

Andrew M. Santos

Irrespective of whether you’ve spotted Gia Borghini’s beautiful silhouettes on celebrities like Hailey Bieber, Ashley Graham or Gabrielle Union-Wade, the world’s top influencers, or on the webpages of on the web stockists like Farfetch and the shelves of trend purveyors Kith, the Italian-based mostly footwear manufacturer has designed its possess category of elevated shoes and purses — and helps make a good circumstance for swapping out sneakers.

It’s no coincidence that the fashion manufacturer with a movie star pursuing, Gia Borghini, hails from Italy: its founder — or architect, which is remarkably fitting — Barbara Borghini, was generally surrounded by elegance, haute couture style (many legacy brands are Italian), the significance of high top quality development, and a robust perception of instinct.

“I am a genuine Italian, so I allow my thoughts and

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Fashion and apparel lead way in North America e-commerce sales

Andrew M. Santos

It’s true that e-commerce growth is slowing amid inflation and reduced pandemic fears. But for the first time in history, U.S. retail e-commerce sales are projected to surpass $1 trillion in 2022, according to data from eMarketer. 

One industry in particular is leading the way. According to the inaugural e-commerce industry trend report from e-commerce platform BigCommerce (NASDAQ: BIGC), the fashion and apparel sector has been a North American e-commerce powerhouse so far in 2022.

BigCommerce surveyed the thousands of e-commerce merchants on its platform to figure out which industries sold the most online in the first quarter of 2022. It found fashion and apparel substantially outpaced overall e-commerce sales in North America — and it could be in store for a banner year the rest of the way.

The stats

The report first takes a look at the global e-commerce landscape, where fashion and apparel remains strong.

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